How To Use Animation In Your Marketing
When you hear the word “animation,” what comes to mind? Disney kids movies like Wreck-It Ralph or Wall-e? Maybe a smartphone app with whimsical characters or bright colors or an interactive web page. Animation is one of the most popular, exciting, and fastest-growing industries today. And for good reason.
It’s an art form that’s been around for thousands of years. Ancient cave drawings are some of the earliest examples of animation. Today, animation has become a ubiquitous part of the entertainment industry, with numerous products ranging from feature-length animated films to commercials and television series that rely on animation techniques.
Understanding the basics of animation will help you know what’s involved in making animation and define if animation is right for you and your goals.
Animation is the rapid display of a sequence of images or frames to create an illusion of motion. In traditional animation, images are drawn by hand on transparent celluloid sheets and photographed one frame at a time onto motion picture film. Today, most animation is made with computers, and computer technology is used to create and display images: generating the images, manipulating them, and adding effects.
Animation allows for endless possibilities. However, it can be easy to shy away from animation if you’re unsure of the challenges that come with it, so here’s your guide to understanding what the possibilities are, which types of animation you want, and the end goal to your masterpiece.
Come up with an Idea or Concept
The concept and idea are the backbones of any video. The idea can be either conceptual, character-driven, emotionally evoking, or conversational.
Here are some tips for coming up with an award-winning concept or idea
- Come up with as many ideas as you can — The more ideas you come up with at this stage, the better your chances of creating something remarkable. We always recommend brainstorming as many ideas as possible before choosing one to develop further. Use those initial ideas as a springboard and let your imagination run riot — don’t be afraid to throw out any…